The world could solve its energy crisis if only science could harness the boundless optimism of Katrina and the Waves' "Walking on Sunshine." It's the rictus grin stretched across the face of Eighties pop, the perpetual positivity machine that continues its inexorable march across the cultural landscape - a song flexible enough to integrate seamlessly into everything from antihistamine commercials to Hollywood cult classics, and durable enough to withstand the test of time despite the intense dislike many feel for it. To that point, what's unique about "Walking on Sunshine" is that it's beloved most by creative executives - the music supervisors and marketers responsible for recycling the song in campaign after campaign, making it one of the most lucrative copyrights in publishing history.
Read more... 
